AMBUSH UNVEILS FW25 LOOKBOOK WITH A STRIKING VISUAL NARRATIVE

AMBUSH has officially released its Fall/Winter 2025 (FW25) lookbook, delivering a bold and experimental take on contemporary fashion. Under the creative direction of Yoon Ahn, the collection showcases the brand’s signature fusion of streetwear and high fashion, with oversized silhouettes, textured fabrics, and industrial-inspired accessories. The campaign imagery, directed by Alex Sossah in collaboration with Sossah Studio, captures the essence of AMBUSH’s avant-garde aesthetic, emphasizing layered compositions and a moody, futuristic ambiance.

The lookbook photography, executed by Hugo Campan, highlights AMBUSH’s distinctive approach to form and function. The collection features heavy outerwear, including plush shearling jackets and deconstructed denim, juxtaposed against fluid skirts and structured knitwear. A standout motif in the visuals is the interplay of dark, monochromatic tones with subtle graphic elements, reinforcing the brand’s reputation for blending urban grit with refined craftsmanship. Stylist Jenn Abey curates each ensemble with a balance of raw edge and meticulous detail, creating a visually compelling statement.

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Art direction by Nicole Vernon ensures the campaign maintains a cohesive and immersive identity, while behind-the-scenes videography by Shammond Shorter offers an intimate look at the creative process. AMBUSH continues to push boundaries with this collection, experimenting with asymmetry, draped silhouettes, and unconventional layering. Accessories such as bold metal chains and sculptural handbags punctuate the collection, echoing AMBUSH’s roots in jewelry design. The imagery exudes a cinematic quality, with models moving through stark landscapes that enhance the collection’s futuristic undertones.

As AMBUSH solidifies its influence in global fashion, the FW25 collection stands as a testament to the brand’s ability to innovate while staying true to its core identity. The lookbook’s blend of high-concept visuals and streetwear sensibilities underscores AMBUSH’s place at the forefront of cutting-edge design. Fans and fashion enthusiasts can expect the collection to drop in select retailers and online later this year, continuing AMBUSH’s legacy of redefining contemporary fashion.