ALARA LAGOS AND MÓYE AFRICA UNVEIL EXCLUSIVE WEEKEND-ONLY COLLABORATION CELEBRATING MODERN AFRICAN CRAFTSMANSHIP

In a landmark collaboration that fuses the pulse of contemporary African fashion with the opulence of high-end retail, emerging Nigerian label MÓYE is teaming up with the iconic ALÁRA Lagos for an exclusive release happening this weekend only. The partnership marks a powerful convergence of artistry, identity, and luxury–an intentional showcase of African creativity at its finest. Held at ALÁRA’s flagship concept store in Victoria Island, Lagos, this limited-time event offers fashion enthusiasts the rare opportunity to shop MÓYE’s new, exclusive pieces crafted specifically for the ALÁRA experience.

Founded by Dayo Nupo in 2024, MÓYE is a bold new voice in the Nigerian fashion landscape, blending traditional motifs with sustainable, modern silhouettes. Its debut collection, ADABA 0.1 IRINAJO, served as an ode to the designer’s late mother and established the brand as a custodian of personal storytelling and African craftsmanship. With its commitment to sustainability and culturally-rooted narratives, MÓYE is quickly redefining what it means to create fashion with soul and intention.

ALÁRA, on the other hand, is no stranger to championing African talent on a global scale. Established by visionary entrepreneur Reni Folawiyo and designed by award-winning architect Sir David Adjaye, ALÁRA has long served as a cultural epicenter for fashion, art, and design in Africa. The concept store is revered not just for its curated collection of international and African brands, from Saint Laurent to Thebe Magugu, but also for creating a space where luxury and cultural heritage intersect. By spotlighting MÓYE in this collaboration, ALÁRA once again affirms its dedication to nurturing homegrown talent while offering Lagosians a front-row seat to the evolution of African design.

This weekend’s pop-up is more than just a shopping event; it is a celebration of two visionary brands aligned by purpose. The capsule features limited-edition designs that pay homage to Nigerian traditions while embracing the aesthetics of modern luxury. Each piece in the MÓYE x ALÁRA collection tells a story–rich with symbolism, elevated in execution, and meticulously crafted to resonate with fashion lovers who value both beauty and meaning. In true ALÁRA fashion, the event promises an immersive retail experience that blurs the lines between art, culture, and couture.

For those in Lagos or anyone with a keen eye on the future of African fashion, this collaboration is not to be missed. With its short window of availability and an emphasis on exclusivity, the MÓYE x ALÁRA collection stands as a testament to the power of thoughtful design and cultural synergy. It’s a weekend where storytelling meets style, and where two forces in African fashion history come together to make a bold, beautiful statement.