The Ajebo Hustlers recently dropped a captivating animated video to announce their upcoming single, Ave Maria, and I must say, their approach to this publicity stunt is a testament to pure creativity and marketing genius.
The video unfolds as an animated short, portraying Piego and Knowledge, the duo behind the Ajebo Hustlers, as captured knights awaiting execution, with a frenzied crowd clamoring for their blood.
Despite their dangerous predicament, the two remain unfazed, trading playful banter as if it’s just another day. Suddenly, a knight in shining armor bursts onto the scene to rescue them and it’s none other than the “Outlaw King” himself, Victony.
This isn’t the first time the Ajebo Hustlers have employed such an inventive teaser to generate hype. Their previous rollout, which used a similar technique, created quite a stir online and was handsomely rewarded with the success of Bad Boy Etiquette 102. That album lived up to the buzz, demonstrating that their marketing savvy goes hand-in-hand with musical artistry.
Piego and Knowledge have earned a reputation for their unique brand of storytelling through music.
Their lyrics are not only witty and relatable, often provoking a chuckle, but they also carry a depth that reveals the wisdom of experience.
They effortlessly blend these lyrics with Port Harcourt’s distinct vibe, laced with street slang that keeps them grounded in their roots.
Bringing Victony on board for this single promises an extra layer of excitement. Known for adding something special to his features, Victony has a way of elevating any track he’s a part of.
With the song set to drop on Wednesday, anticipation is high, and if history is anything to go by, Ave Maria is sure to be a worthy listen.