Adidas New Z.N.E. Collection Inspires the Next Generation

Adidas continues to solidify its place at the crossroads of fashion and culture with the launch of its new ADIDAS Z.N.E. collection. Known for creating iconic sneakers like the Samba and Gazelle, which have dominated the style scene, the brand now showcases its latest collection with a campaign featuring emerging pop culture and sports stars such as Tate McRae, Jude Bellingham, Noah Lyles, and BABYMONSTER.

This new campaign seeks to unite different fan communities, from sports enthusiasts to pop culture lovers, by presenting each piece through a variety of perspectives. Comfort remains at the forefront of the collection, which includes hoodies, sweatshirts, pants, tees, and shorts, all designed for maximum freedom of movement. Signature Adidas features like the iconic three stripes and advanced Primeknit technology, developed through years of research, make this collection both stylish and functional.

Adidas tapped into a diverse range of talent for this campaign. Representing different cultural and athletic spaces, the lineup includes Canadian singer Tate McRae, K-pop group BABYMONSTER, US track sensation Noah Lyles, Chinese snowboarder Su Yiming, football stars Jude Bellingham, Paulo Dybala, and Alessia Russo, as well as actress and martial artist Xochitl Gomez. Each personality brings a unique flair, demonstrating the versatility of Adidas’ latest range.

Speaking of the campaign, Bellingham shared his excitement: “Being featured alongside these icons in Adidas Sportswear’s collection is a real honor. The collection nails that fresh, clean look that’s perfect for off-days.” McRae echoed his sentiment, adding, “It’s amazing to join the Adidas family. I’ve already started wearing some pieces on stage, and they fit perfectly with my lifestyle.”

Aimee Arana, General Manager of Sportswear and Training at Adidas, emphasized the campaign’s message of unity through fashion, stating, “Our audience is adopting comfort-driven styles inspired by sports, and this collection celebrates that connection.”