A$AP ROCKY IS NOW AN OFFICIAL CHANEL AMBASSADOR

A$AP Rocky, rapper, style pioneer, actor and recent recipient of the 2025 CFDA Style Icon Award, has officially joined Chanel as a House Ambassador. The French luxury house announced the decision on November 30, citing his “talent, curiosity and limitless creativity” as reasons for the partnership.

For Chanel, the appointment of Rocky feels like a bold, timely move under the direction of Matthieu Blazy. In a statement, Blazy praised Rocky as “an incredible artist … musician, actor, father, friend,” expressing excitement about collaborating again. Rocky, for his part, thanked the house for welcoming him and applauded Blazy’s ability to create designs “both sensitive and strong” that evoke wonder.

This marks yet another milestone in what’s already been a massive year for the Harlem-born artist. He’s not only expanded his creative repertoire, working on music, film, and fashion, but now formally ties his image to one of the world’s most iconic fashion houses. Many are speculating that Rocky’s appointment could presage a more serious push by Chanel into menswear direction