A Look Back at the Iconic 1999 BAPE Lookbook: “1999 BAPE MANIA”

The 1999 BAPE Lookbook, famously known as “1999 BAPE MANIA,” remains one of the most memorable moments in streetwear fashion. Styled by the brand’s founder, NIGO, this lookbook took a daring approach to blending fashion and art, captivating streetwear enthusiasts worldwide.

The inspiration behind the lookbook came from the sci-fi classic Planet of the Apes, leading to a fusion of human and monkey elements in the styling. 

The models, dressed in oversized silhouettes, bold graphics, and playful patterns, embodied a mix of human and ape aesthetics that was both visually striking and thought-provoking. 

The use of these animal-inspired elements was not just whimsical; it also added a sense of irreverence to BAPE’s typical streetwear style, pushing the boundaries of fashion experimentation.

The lookbook was more than just an exhibition of streetwear—it was a cultural statement. BAPE’s signature motifs were on full display, but this time with a primal twist that challenged conventional fashion norms and solidified the brand’s influence in the world of street fashion.

Over two decades later, “1999 BAPE MANIA” is still regarded as one of the most innovative fashion spectacles in streetwear history, continuing to inspire future generations of designers and fashion enthusiasts alike.

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