NYEKACHI DOUGLAS WALK THE RUNWAY FOR AARTIVIJAY GUPTA SS25 AT LONDON FASHION WEEK

At the Spring/Summer 2025 London Fashion Week, Nigerian model Nyekachi Douglas graced the runway for Indian designer Aartivijay Gupta‘s debut collection, “Postcard from Kashmir.” The event, held at St John’s Church, transformed the historic venue into a vivid representation of Kashmir’s natural beauty, with earthy hues and serene landscapes setting the stage. Douglas, known for her dynamic presence, brought life to Gupta’s creations, embodying the essence of the collection with her poise and elegance.

Gupta’s collection drew inspiration from the picturesque valleys and mountains of Kashmir, featuring relaxed silhouettes in both menswear and womenswear. The designs showcased anti-fit blazers and flowy dresses, adorned with prints and dyes reflecting the region’s blue skies, green pastures, and earthy terrains. Douglas’s appearance in these ensembles highlighted the fusion of traditional Indian artistry with contemporary fashion, captivating the audience and critics alike.

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The collaboration between Douglas and Gupta signifies a growing trend of cross-cultural partnerships in the fashion industry. Douglas, who gained international recognition after her impressive performance at the Miss World 2019 pageant, continues to break barriers and redefine global beauty standards. Her participation in Gupta’s show not only underscores her versatility as a model but also brings attention to the rich cultural narratives embedded in Gupta’s designs. She also won the Most Beautiful Girl in Nigeria in 2019/20, Miss Africa 2019/20 and Miss Top Model 2019/20.

The “Postcard from Kashmir” collection received widespread acclaim for its artistic portrayal of Kashmir’s landscape and the seamless integration of traditional motifs with modern fashion elements. Douglas’s involvement added a layer of depth to the presentation, symbolizing the harmonious blend of diverse cultures on an international platform. This showcase at London Fashion Week SS25 highlights the evolving dynamics of the fashion world, where inclusivity and cultural appreciation take center stage.