LOEWE NEW SPRING/SUMMER 2025 CAMPAIGN DROPS

Loewe‘s Spring/Summer 2025 campaign, photographed by David Sims, immerses viewers in the lush Catalonia countryside of Tavertet, Spain. The campaign features actors Drew Starkey, Taylor Russell, and Wang Yibo, who interact with the natural surroundings, embodying the brand’s connection to its Spanish heritage and the natural world. 

https://www.instagram.com/p/DEpQK2itNba/?igsh=MXBvbmNjdWI4d2Q3Zw== 

The imagery showcases Loewe’s designs—ranging from ethereal floral prints and flowing dresses to earthy leathers and draped silhouettes—harmoniously blending with the environment. Accessories like the Madrid bag, Featherlight Puzzle, and Flamenco Purse are thoughtfully integrated into the setting, highlighting the brand’s commitment to craftsmanship and nature. 

This campaign marks a return to Loewe’s roots, emphasizing the relationship between body and landscape, gesture and nature, and celebrating a decade of Jonathan Anderson‘s tenure as creative director.