BEHIND THE STITCH: ALANI
June 21, 2024
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On December 26, 2024, Nigerian streetwear brand Severe Nature launched its exclusive Boxing Day capsule collection, featuring a range of limited-edition apparel and accessories. The collection showcases the brand’s signature fusion of urban aesthetics with traditional African influences, offering unique pieces that resonate with fashion enthusiasts seeking distinctive styles.
https://www.instagram.com/p/DEAJsiQo5ya/?igsh=ZjZzcjVjN2ZscHpt
Credit: Severe Nature via Instagram
The launch was accompanied by a promotional campaign encouraging customers to visit Severe Nature’s official website to purchase items from the collection. Additionally, the brand engaged its community through social media, offering followers the chance to win pieces by tagging friends in their posts.
Severe Nature has consistently garnered attention for its innovative designs and cultural narratives, solidifying its position in the global streetwear scene. The Boxing Day capsule collection exemplifies the brand’s commitment to delivering high-quality, culturally infused fashion that appeals to a diverse audience.
