SNOOP DOG COLLABORATES WITH METAL ALCHEMIST X GAMMA TO LAUNCH JEWELRY BRAND ‘LOVECHILD”

Snoop Dogg has unveiled “LOVECHILD,” a fine jewelry collection developed in collaboration with Metal Alchemist and gamma. The collection features 45 pieces, including rings, chains, and bracelets, crafted from optimized metals such as gold and sterling silver. Each piece is designed to promote clarity, love, and positive change for the wearer. 

The name “Lovechild” reflects Snoop Dogg’s desire to convey a message of unity and love in today’s world. He stated, “I chose to name the collection ‘Lovechild’ because I felt like the world is so full of anger and negativity and division, and I know that I lead with love.” The collection embodies his family’s energy, with designs representing the styles of his wife, children, and grandchildren.