THE KITH X BMW M1 E26 IS SO COOL

The Kith x BMW M1 E26 collaboration is a masterstroke of design, blending the timeless appeal of the late 1970s BMW M1 with Kith’s contemporary streetwear aesthetic. This partnership is spearheaded by Kith’s founder, Ronnie Fieg, whose passion for BMW stems from childhood memories of his grandfather’s car. The M1, one of BMW’s most iconic models, was originally built as a race car and later transitioned to a street-legal vehicle, cementing its place in automotive history. By merging this legendary design with Kith’s distinct branding, the project creates a unique dialogue between classic automotive engineering and modern cultural influence.

The car’s exterior retains the M1’s distinctive wedge-shaped design but incorporates subtle Kith branding throughout. The BMW roundel features an exclusive Kith logo integration, marking a first in BMW’s history. The exterior colorway, a refined shade of Kith Vitality Green, was custom-designed for this collaboration, paying homage to the sophistication of both brands. Additionally, bespoke details such as the retro-styled “BMW Kith” badge add to the car’s exclusivity, bridging the gap between nostalgia and innovation.

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Inside, the Kith touch is even more pronounced. The interiors feature luxurious, custom-designed leather upholstery embossed with Kith’s monogram pattern, offering a blend of elegance and streetwear flair. Attention to detail extends to the smallest elements, including co-branded accents on the dashboard, seats, and steering wheel. The overall effect is a cabin that feels both timeless and unmistakably modern, making the M1 E26 a true collector’s item for automotive and design enthusiasts alike.

This collaboration isn’t just about a car; it represents a convergence of cultures and industries, celebrating the legacy of BMW and the bold vision of Kith. It showcases how the worlds of fashion, design, and automotive innovation can intersect to create something truly iconic. Limited in production and crafted with unparalleled precision, the Kith x BMW M1 E26 is a testament to the power of collaboration and reimagining classics for a new era.