BEHIND THE STITCH: ALANI
June 21, 2024
No Comments
PUMA has officially announced a groundbreaking long-term partnership with the Portuguese Football Federation (FPF), set to commence in 2025. The globally renowned sports brand will supply gear for all FPF male, female, and youth teams, bringing a refreshed creative vision to the federation’s iconic football culture.
With a star-studded roster featuring football legends like Cristiano Ronaldo, Pepe, Bruno Fernandes, and João Félix, the FPF boasts the largest social media following of any national football federation.
This unmatched global influence, coupled with PUMA’s rich legacy in football, makes the collaboration a natural fit.
PUMA’s connection to Portuguese football runs deep, dating back to the 1960s when the brand worked with Eusébio, the top scorer of the 1966 World Cup, to develop the iconic PUMA KING football boot. This partnership continues that legacy, aiming to inspire both players and fans worldwide.
Fernando Gomes, President of the FPF, expressed enthusiasm for the collaboration: “We were drawn to PUMA’s unique approach to engaging fans and telling the stories of the teams they work with.
Together, we look forward to creating an exciting range of products that will resonate with our global fan base.”
Fans can anticipate the debut of PUMA’s FPF merchandise, alongside its creative vision for the partnership, by early 2025. This alliance promises to enhance Portugal’s footballing identity while captivating audiences on and off the pitch.
