LVMH ACQUIRES STAKE IN OUR LEGACY FASHION BRAND

LVMH Luxury Ventures has acquired a minority stake in the Swedish fashion brand Our Legacy. The deal aims to accelerate the brand’s global growth by supporting the expansion into new markets and the opening of flagship stores in cities like Paris, New York, Los Angeles, Tokyo, and Shanghai. Known for its blend of contemporary minimalism and creative subversion, Our Legacy has built a strong reputation for high-quality menswear, iconic designs like the leather camion boots, and collaborations with brands such as Stüssy and Emporio Armani.

“LVMH has been very clear that they want us to remain true to our DNA and value our creativity highly”, Jockum Hallin, Our Legacy co-founder. 

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The investment reflects LVMH’s interest in supporting mid-sized, high-growth fashion labels. With recent annual revenues reaching €40 million and robust profitability, the move is more about leveraging LVMH’s expertise and global network rather than immediate financial needs. 

The partnership is expected to preserve the brand’s identity while expanding its reach and product offerings.