BEHIND THE STITCH: ALANI
June 21, 2024
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Bottega Veneta’s Resort 2025 collection, designed by Matthieu Blazy, serves up a unique blend of fashion and culinary inspiration.
Amid a global luxury market slowdown that saw major Kering brands like Gucci and Saint Laurent experience significant sales dips, Bottega Veneta stood out with a remarkable 5% growth in revenue.
Blazy’s eclectic, artisanal approach, alongside high-profile endorsements from names like A$AP Rocky and Jacob Elordi, has fueled this momentum.
Known for signature pieces like Sardine bags and animal-themed furniture, Bottega has crafted a distinctive brand identity that resonates deeply with luxury consumers.
For Resort 2025, Blazy drew creative inspiration from the iconic chef and travel documentarian Anthony Bourdain, intertwining the art of cuisine with fashion design. Speaking to Vogue, Blazy explained his approach, noting how the pleasures of cooking parallel the satisfaction of crafting a silhouette. This season’s collection reflects his “pragmatically epicurean” vision, emphasizing the elegance of simplicity, much like an Italian dish that highlights high-quality ingredients with minimal intervention.
The collection’s pieces range from vibrant, edgy designs—like snakeskin overcoats, sequin gowns, and metallic skirts—to more refined, classic looks, including tailored blazers and conservative evening wear. The color palette is rich and varied, showcasing bold reds, pastel greens, and metallic golds, capturing both sophistication and drama in each look.
Blazy sums up his vision by embracing Italy’s culinary ethos: when the elements are exceptional, less is more.
This idea could even hint at a potential Bottega Veneta “cookbook” in the future—a perfect extension of Blazy’s luxurious and tasteful philosophy.
