Supreme Just Expanded Their Online Shop to Asia

Supreme is expanding its online store to new territories in Asia, including Hong Kong SAR, Macau SAR, Taiwan, and Singapore, with the launch set for October 26 at 10 a.m. local time.

This digital growth follows Supreme’s acquisition by French-Italian eyewear company EssilorLuxottica in July after they bought the brand for $1.5 billion from VF Corporation. 

EssilorLuxottica, which already owns major brands like Ray-Ban and Oakley, added Supreme to its portfolio, signaling an era of expansion for the streetwear label.

Supreme currently operates 17 retail stores across the U.S., Asia, and Europe, and its online shop has been a key element of its success, especially with its drop-based model. However, until now, the brand’s online presence did not include these specific Asian regions. 

The move is part of a broader strategy under EssilorLuxottica to scale the brand’s growth, a sentiment echoed by Supreme founder James Jebbia, who noted that the acquisition would help the company prioritize its core mission of delivering unique products to its customers.