Daily Paper Says Goodbye to Its Iconic Store

Daily Paper, an Amsterdam-based fashion brand, recently announced the closing of its iconic store on Bilderdijkstraat after eight years. 

This marks a significant transition as the brand moves to a new location in the heart of Amsterdam, signaling a fresh chapter in its journey. 

Founded in 2012 by three childhood friends, Hussein Suleiman, Jefferson Osei, and Abderrahmane Trabsini, Daily Paper started as a blog focused on music, fashion, and culture and has grown into one of Europe’s most successful fashion brands.

The brand draws heavily from African heritage, blending contemporary design with cultural elements to create timeless, statement pieces for both men and women.

 Known for its focus on individuality and quality, Daily Paper quickly rose to prominence through its unique approach to streetwear fashion, offering seasonal collections and collaborations with brands like Converse and New Era. 

The move to the new flagship store is a testament to the brand’s growth and ongoing impact on the global fashion scene​.

This next step reflects their commitment to the community and evolving vision, which will continue to influence fashion and culture globally.