Samuel Ross x Zara Announces Multi Year Partnership

Samuel Ross has entered a multi-year partnership with Zara under the label “SR_A Engineered by Zara.” This collaboration marks a significant move for Ross, the founder of A-Cold-Wall, as it expands his reach into a more accessible, global market. The partnership will feature bi-annual menswear collections, focusing on functional yet refined garments that reflect the evolving tastes of the fashion audience.

Ross aims to bring maturity and artistic vision to the collaboration, emphasizing that this is not a fast-fashion endeavor but a gradual, thoughtful offering. The launch of the line will be accompanied by fashion installations and artistic performances in major cultural cities, reinforcing the artistic depth behind the partnership. This venture follows Ross’s departure from A-Cold-Wall and his recent work with brands like Beats by Apple.

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