BEHIND THE STITCH: ALANI
June 21, 2024
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Off-White is making one of its biggest moves since the passing of founder Virgil Abloh, introducing L/AB c/o, a new sub-label designed to make the brand’s signature streetwear aesthetic more accessible than ever before. Inspired by Abloh’s original “Off-White For All” initiative, the new project reimagines luxury through affordability, creativity, and everyday wear.
Unlike Off-White’s premium runway collections, Off-White LAB c/o is built around the idea that great design should be available to a broader audience. The debut collection features graphic tees, hoodies, outerwear, and sneakers—all priced below $200 USD—offering a fresh entry point into one of fashion’s most influential labels.
The name L/AB c/o stands for “Laboratory of Fun,” reflecting Off-White’s belief that fashion should constantly evolve through experimentation rather than rigid rules.
While the main Off-White line continues to explore luxury craftsmanship and runway innovation, Off-White LAB c/o is positioned as an everyday wardrobe for a new generation of creatives. The label focuses on versatility, accessibility, and self-expression without sacrificing the industrial design language that made Off-White a global phenomenon.
The launch also reinforces Virgil Abloh’s long-standing philosophy of breaking down barriers between luxury fashion and youth culture.
Although the pricing is significantly lower than the main collection, Off-White LAB c/o retains many of the visual elements that defined the brand during its rise to prominence.
The inaugural drop includes:
The collection successfully captures the unmistakable Off-White identity while creating a more approachable wardrobe for younger consumers and first-time buyers.
To introduce the label, Off-White assembled a diverse cast of musicians, artists, and digital creators who embody contemporary youth culture.
The campaign includes appearances from rapper JT, musician Glaive, Julez Smith, Vivian Jenna Wilson, PZ Opassuksatit, Mazzy Joya, and Jay Guapo, among others. Rather than relying on traditional fashion models, the campaign highlights individuals shaping today’s creative landscape across music, art, and social media.
The inclusive casting reinforces the brand’s commitment to celebrating individuality and creative expression.
According to Off-White, L/AB c/o is intended to remain an evolving creative platform rather than a fixed fashion line.
The brand describes the project as a continuous experiment where new ideas can develop freely. On its official Instagram page, Off-White explains that while the main label explores the space between black and white, L/AB c/o represents another shade within that spectrum—one dedicated to exploration, collaboration, and innovation.
This philosophy positions the new label as both an accessible streetwear collection and a testing ground for future creative concepts.
One of the biggest talking points surrounding Off-White LAB c/o is its aggressive pricing strategy. Every product in the debut collection retails for under $200 USD, making it one of the most affordable offerings in the brand’s history.
The first release includes:
| Category | Highlights | Price |
|---|---|---|
| Graphic Tees | Diagonal stripe graphics | Under $200 |
| Hoodies | Industrial typography | Under $200 |
| Outerwear | Relaxed streetwear silhouettes | Under $200 |
| Sneakers | Signature Off-White branding | Under $200 |
The collection is available now through the brand’s official L/AB c/o platform.
The launch of Off-White LAB c/o marks a significant new chapter for the fashion house. By embracing affordability without abandoning the visual identity that made Off-White famous, the label creates a bridge between luxury fashion and everyday streetwear.
For longtime fans of Virgil Abloh’s vision, the project echoes his belief that design should inspire as many people as possible. For a new generation of consumers, it offers an opportunity to experience authentic Off-White aesthetics without the premium luxury price tag. As the label evolves, Off-White LAB c/o could become one of the brand’s most important initiatives in expanding its global cultural influence.
