BEHIND THE STITCH: ALANI
June 21, 2024
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The Palace Nike Three Lions collection brings together England football heritage, Palace Skateboards’ unmistakable design language, and Nike performance innovation in a capsule that moves seamlessly from tournament preparation to streetwear culture.
INTRODUCTION: PALACE AND NIKE TAKE THE THREE LIONS INTO A NEW ERA
The Palace Nike Three Lions collection is more than another football collaboration.
For the first time, Palace Skateboards officially partners with The Football Association and Nike to create a collection rooted in national identity, football culture, and contemporary British streetwear.
Timed alongside England’s summer tournament fixtures, the capsule arrives as football fashion continues its transformation from stadium uniform to global lifestyle category.
For Palace founders, this collaboration carries emotional weight.
England football has long appeared throughout Palace’s visual universe, whether through unofficial references, graphics, or football-inspired styling. This project marks the first time that admiration becomes official.
The result feels authentic rather than opportunistic — a collection designed by people who genuinely grew up with England football as part of their cultural landscape.
The Palace Nike Three Lions collection operates across two worlds.
The football side of the collection includes:
Across the range, St. George’s Cross-inspired graphics meet Palace branding, creating pieces designed for both training sessions and everyday wear.
This is where Palace’s identity becomes most visible.
Standout pieces include:
The varsity jacket, featuring enlarged Three Lions artwork rendered in chenille, feels positioned as the centerpiece of the collection.
The most meaningful element of the Palace Nike Three Lions collection may not be a garment at all.
Football Beyond Borders, a long-term partner of Nike and England football, will have its emblem featured on special pre-match kits worn by England players during tournament fixtures on June 6 and June 10.
Rather than existing as a symbolic partnership, the organization receives visibility on one of football’s biggest stages.
The initiative reinforces football’s ability to create impact beyond sport itself.
To launch the project, Palace delivered a campaign film that feels unmistakably Palace.
The film stars:
The narrative moves through different periods of English history before arriving at a humorous reveal involving Stonehenge and football culture.
Equal parts absurd, nostalgic, and self-aware, the campaign captures exactly why Palace remains one of streetwear’s most distinctive voices.
Football fashion has never been bigger.
As the sport continues to influence:
collaborations like the Palace Nike Three Lions collection feel increasingly important.
This isn’t simply England merchandise.
It’s football culture translated into contemporary fashion language.
The Palace Nike Three Lions collection releases:
