GUESS JEANS AND BORUSSIA DORTMUND DROP DENIM CAPSULE INSPIRED BY THE CLUB’S BLACK-AND-YELLOW DNA

GUESS Jeans has partnered with German football club Borussia Dortmund to release a new capsule collection that blends classic American denim with the identity of one of Europe’s most recognizable football teams.

The collaboration arrives as part of GUESS Jeans’ role as Borussia Dortmund’s official denim partner, a relationship that began in 2024. Since the partnership started, the California-born brand has worked closely with the club on campaigns and styled appearances featuring players such as Karim Adeyemi and Jobe Bellingham.

The latest drop focuses on denim essentials reworked through Dortmund’s visual identity. The capsule includes jackets, jeans, and shirts alongside hoodies and bomber jackets. Each piece incorporates the club’s signature black-and-yellow color palette, with BVB lettering and subtle club motifs integrated into the designs.

Accessories also play a role in the collection. Denim caps and tote bags round out the lineup, including a jean-inspired bag detailed with stitched BVB patches on the pockets.

To bring the collaboration closer to the club’s community, the campaign imagery was shot across Dortmund’s streets, pubs, and matchday routes, highlighting local supporters and the atmosphere surrounding the club’s fan culture.

The GUESS Jeans × Borussia Dortmund capsule is available now through the club’s official store and GUESS Jeans’ online platform, continuing the growing intersection between football culture and global fashion labels.