JORDAN BRAND UNVEILS BRAZIL AWAY KIT IN HISTORIC JUMPMAN PARTNERSHIP

Jordan Brand has revealed a new away kit created in partnership with the Brazilian Football Confederation (CBF), marking the first time the Jumpman logo appears on an official national football federation kit.

The collaboration brings the identity of Michael Jordan’s signature brand into international football, merging basketball heritage with the global influence of Brazil’s national team — widely known as the Seleção.

According to Jordan Brand president Sarah Mensah, the project represents more than a standard sportswear collaboration. She described the partnership as a celebration of greatness, creativity, and the electric spirit of global football, with Brazil’s cultural influence serving as the central inspiration.

Design-wise, the away kit takes cues from Brazil’s fastest and most formidable predators, reflecting speed, power, and movement on the pitch. The jersey also integrates one of Jordan Brand’s most recognizable visual signatures — the elephant print, a pattern historically associated with classic Air Jordan sneakers.

Brazil star Vinícius Júnior welcomed the partnership, emphasizing the cultural significance of the collaboration. For him, the fusion of Jordan Brand and Brazil’s national team represents more than sport — it reflects the intersection of football, culture, joy, and greatness.

The release continues Jordan Brand’s steady expansion beyond basketball, following earlier football collaborations with clubs like Paris Saint-Germain, but this marks its most significant move yet into international football at the national team level.