LACOSTE GOES LOGO-LESS FOR A REFINED TAKE ON COURT STYLE

Lacoste delivered one of the more visually striking moments of the season with a collection that quietly dialed back its iconic crocodile logo, letting the garments speak through form, fabric, and construction.

Designed by creative director Pelagia Kolotouros, the presentation transformed the legendary Court Philippe‑Chatrierinto a cinematic scene inspired by a rain-interrupted tennis match. The set recreated the atmosphere of a washed-out game, with the runway reflecting the drama of sport paused mid-play.

That narrative carried directly into the clothes. The collection explored the tension between protection and elegance, blending technical outerwear, layered tailoring, and streamlined sports silhouettes. Without relying heavily on visible branding, the pieces leaned into subtle details — textures, cuts, and movement — to define the look.

The result felt like a confident evolution of Lacoste’s identity: heritage tennis culture translated into modern fashion language. Instead of the logo doing the talking, the craftsmanship and design took center stage.

It’s a quiet but powerful shift — one that proves Lacoste’s influence can resonate even when the crocodile takes a step back.