BEHIND THE STITCH: ALANI
June 21, 2024
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Amsterdam-based label Daily Paper has officially unveiled its Spring/Summer 2026 collection titled “OFF ROAD” — a season rooted in movement, resilience, and forward momentum.
Known for blending streetwear with strong cultural narratives, Daily Paper once again builds on its identity by presenting a collection designed for transition and exploration. “OFF ROAD” signals more than just a theme — it reflects a mindset. The pieces suggest adaptability, functionality, and purpose, aligning with the brand’s continued evolution from underground cult favorite to globally recognized fashion force.
For SS26, Daily Paper leans into silhouettes and styling that reflect motion and versatility. The collection appears to emphasize wearable layering, utilitarian references, and contemporary street staples — all while maintaining the brand’s signature graphic language and storytelling DNA.
Since its founding in Amsterdam, Daily Paper has consistently drawn inspiration from African heritage and youth culture, weaving those influences into modern streetwear. “OFF ROAD” continues that narrative, positioning the wearer as someone navigating both physical and cultural landscapes.
The SS26 campaign was photographed by Joseph Ouechen, capturing the spirit of the collection through dynamic, forward-looking imagery that complements the “journey ahead” concept.
The “OFF ROAD” Spring/Summer 2026 collection launches Thursday at 12PM CET, available online and in Daily Paper stores worldwide.
As the brand continues expanding its global footprint, SS26 reinforces Daily Paper’s ability to balance community storytelling with contemporary design — proving that the road ahead remains firmly in its control.
