NIKE + SKIMS LAUNCH NIKE SKIMS — A NEW CHAPTER IN WOMEN’S ACTIVEWEAR

Nike and Kim Kardashian’s Skims just turned heads: they’ve officially set September 26 as the launch date for NikeSKIMS, their co-branded women’s performance and lifestyle collection. What makes it different from a typical collab? NikeSKIMS is being born as a standalone line, blending Nike’s performance tech with Skims’ body-conscious design DNA.

The debut collection lands with scale: seven sub-collections and 58 silhouettes, designed to mix, layer, and move across both studio and street. From breathable mesh knits to sculpting compression gear, the pieces aim to emphasize comfort, function, and style without compromise. The campaign is already capitalizing on face recognition, over 50 female athletes joined the rollout, including Serena Williams, Sha’Carri Richardson, Jordan Chiles, Chloe Kim, and more.

Sizing is inclusive (XXS to 4X), and pricing is positioned between USD 38 and 148, signaling an effort to keep the line accessible while still premium. With the date now locked in and the campaign momentum building, NikeSKIMS may well shake up how women bridge the gap between performance wear and everyday fashion.