BEHIND THE STITCH: ALANI
June 21, 2024
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Nigerian label Champ leans into the spirit of athletic triumph with its new capsule, “Sporting Goods Lookbook 2025.”The collection showcases bold red long-sleeve jerseys alongside red-and-green short-sleeve versions, all emblazoned with the brand’s name front and center. Styled with the label’s signature grey sweatpants, the pieces capture the energy of classic football kits while grounding them in Champ’s streetwear identity.
The campaign imagery drives the message home: models gather around a central trophy, channeling the camaraderie and pride of a winning team, while others juggle footballs and show off tricks. By merging sports culture with fashion-forward ease, Champ delivers a capsule that celebrates both performance and everyday wear, a nod to community, victory, and the enduring appeal of Nigerian street style.
