TYLA LEADS PANDORA’S “TALISMAN” CAMPAIGN

Pandora introduces Talisman, a 12-piece fine jewelry collection that channels ancient coin aesthetics into modern personal symbols, and South African star Tyla anchors its evocative campaign. This launch marks a refresh of the brand’s design direction, layering emotion and heritage into each piece.

The collection embraces imperfect beauty. Crafted in sterling silver, 14k gold plating, and mixed metals, some pieces even feature man-made mother-of-pearl or lab-grown diamond details, the Talisman line invites wearers to layer and build individual meaning through talismanic charms.

Each charm becomes a talisman for personal values: from amor vincit omnia (“love conquers all”) to per aspera ad astra (“through hardships to the stars”), etched medallions capture hope and resilience. Tyla’s personal favorites, like the Pegasus and Sun & Moon medallions, communicate her own journey and invite fans to explore self-expression through meaningful motifs.

Tyla, who officially joined Pandora as an ambassador earlier this year, brings raw energy and authenticity to the campaign. As she puts it, Talisman pieces aren’t just accessories; they’re fragments of identity worn close to the heart.