SAINT LAURENT UNVEILS STAR-STUDDED FW25 CAMPAIGN

Saint Laurent’s Fall/Winter 2025 campaign unfolds as a quietly cinematic testament to elegance and poise. Crafted under Anthony Vaccarello’s creative direction and captured by Gray Sorrenti, the campaign brings together an arresting ensemble of personalities, from Hailey Bieber and Liu Wen to Bill Skarsgård, Song Jia, and emerging cultural icons like Binx and Loli Bahia. Their understated compositions evoke a sense of collective cool that feels modern yet timeless.

Visually minimal but deeply expressive, the campaign tones down overt dramatics in favor of refined restraint. Amidst the memory of previous, more emotive seasons, this iteration emphasizes continuity, reinforcing the brand’s signature aesthetic rather than rewriting it. As a quietly powerful chapter in the broader Saint Laurent story, it offers what the house does best: tension between structure and nonchalance, spotlight and shadow, without ever shouting.