ALEXANDER MCQUEEN’S REVEALS NEW GOTHIC FW25 CAMPAIGN

Alexander McQueen’s Fall/Winter 2025 campaign unfolds like a gothic reverie, with Alex Consani leading the narrative of rebellion, identity, and emotional intensity. Lensed by Glen Luchford and art-directed under Seán McGirr, the visuals tap into Victorian Gothic inspiration, drawing from historical icons such as Oscar Wilde, Vesta Tilley, and Romaine Brooks, to frame a modern reinterpretation of tradition and transgression.

The campaign’s aesthetic is hauntingly beautiful: bodies contort, twist, and breathe in chiaroscuro-lit frames, less about static fashion, more about kinetic storytelling. Standout pieces include the sheer-lace Heron Lace Boot and the bold-crimson Kickback Mini Dress, elevated further by accessories like the T-Bar Sling Bag, Knuckle Flat Pouch, Floral Lace Tights, Cocktail Choker, and Sunflower Earrings.

Creative Director Seán McGirr positions the campaign as a tribute to independent expression, stating that it channels “the uncompromising self-expression of independent thinkers,” reflecting current dialogues around character, identity, idealism, and gender. Through its sculptural styling and psychological depth, this campaign reignites McQueen’s theme of dark beauty as emotional charge and subversive elegance.