TELFAR TURNS NYC’S BANNED PLASTIC BAG INTO LATEST ACCESSORY

Telfar remains the unapologetically creative force reshaping accessory culture, and its latest release only reinforces that reputation. The brand’s new “Plastic Bag” series is a clever and stylish riff on New York City’s now-banned disposable shopping bags, reimagined in durable nylon and infused with Telfar’s signature inclusivity and cultural wit.

Available in two sizes: a regular (laptop-ready) and jumbo (carry-on sized), and offered in 11 bold prints, these bags blend bold city nostalgia with practical design. Each features double-lined ruched elastic handles, tonal seams, and a host of pockets (from deep side compartments to hidden stash zones) that creates a truly functional statement piece.

The brand’s founder, Telfar Clemens, once noted the Shopping Bag’s significance as an “it-bag for everyone,” and this new iteration nudges that philosophy into fresh territory.

The release also ties into Telfar’s bigger cultural narrative. As they celebrated their 20th anniversary with a guerrilla-style runway show behind their SoHo store in June, Telfar unveiled new plastic bag designs alongside apparel drop capsules, reinforcing that what might look like a street-level gag can carry real wardrobe weight.

In concept and execution, the Plastic Bag series subverts expectations. It’s a jolt of clever design that nods to urban grit, while serving as a full-fledged It-accessory – durable, reusable, and visually affectionate with its origin story. Telfar turns throwaway culture into a wearable emblem, “This isn’t your mother’s grocery bag. It’s forever.”