HUE BY IDERA’S “TIDES THREAD” COLLECTION IS A CALL TO PROTECT LIFE BELOW WATER

In its newest release, Tide’s Thread, Hue by Idera transforms upcycled materials from Nigeria’s Wakohji communityinto sculptural garments that speak of resilience, climate action, and the intimate relationship between humans and the sea. Shot entirely in the fishing village whose livelihood is endangered by ocean pollution and climate change, the collection merges sustainable Nigerian fashion with visual storytelling that honours both craft and community.

The opening look features a column gown built from stacked, ivory-toned panels, each layer cut from upcycled fabricsourced in Wakohji. Resembling the shifting strata of a tidal shoreline, the piece is paired with an ethereal, cloud-like headpiece spun from recycled fishing net fibers. The model’s dark, luminous skin contrasts sharply with the bleached tones, creating a living embodiment of the eco-conscious Nigerian fashion movement, where discarded material becomes couture.

Another standout piece cascades in raw, earthy ruffles, meticulously shaped from repurposed burlap sacks once used in the fishing trade. Threaded among the folds are reclaimed fishing floats, their weathered patina telling silent stories of ocean journeys. This upcycled African fashion design is both sculpture and activism, visually evoking the unpredictable rhythms of the tide while preserving the materials of the very livelihood it seeks to protect.

Closing the collection’s visual narrative is a wide-sleeved, kimono-style jacket and matching trousers woven entirely from reclaimed raffia mats. The natural straw tones bleed into rich gradients of plum, green, and sunset ochre, recalling the shifting light over Wakohji’s horizon. The sustainable African fashion silhouette is relaxed yet architectural, a testament to the possibilities of eco-conscious design when rooted in place, culture, and environmental respect.

Photographed against rusted roofs, weathered wooden shacks, and tangled nets, the campaign places sustainable Nigerian fashion in direct conversation with its source. The imagery resists polished detachment, instead embracing the textured reality of Wakohji’s coastal life, its beauty, its challenges, and its call for urgent action.

By using upcycled fashion to tell the story of the Wakohji fishing community, the brand proves that style can be a tool for environmental activism, cultural preservation, and meaningful change.