KIM KARDASHIAN WANTS YOUR FACE SCULPTED: NEW SKIMS DROP, ANTHONY HOPKINS CAMPAIGN

Anthony Hopkins has surprised the fashion world by appearing in a playful spoof campaign for Kim Kardashian’s shapewear brand, Skims. Embracing his iconic Hannibal Lecter persona, Hopkins stars in a short film that reimagines flattering underwear as “mind-molding” products.

In the new video, Hopkins adopts a tone of genteel menace as he introduces Skims’ face shapewear line. Dressed in a crisp suit and seated in a vintage chair, he gestures to the shapewear’s lace design, presented like a refined but haunting artefact. The skewed elegance, paired with Hopkins’ dramatic delivery, turns what could have been a typical beauty ad into performance art.

Kim Kardashian praised the campaign on social media, writing that Hopkins’ cameo “reinvents the Skims line with wit and gravitas.” Fans responded with delight, flooding X (formerly Twitter) with reactions and memes expressing astonishment that the legendary actor would appear in an underwear spot—many congratulating the brand for its unexpected creativity.

Anthony Hopkins himself commented in a brief statement that he appreciated being able to “play with the absurd,” calling the project “a welcome departure” from his usual dramatic work. The campaign premieres online tomorrow and is already drawing both fashion and film world attention for its unexpected pairing of haute undergarments and Hollywood prestige.