LVMH REPORTEDLY IN TALKS TO SELL MARC JACOBS FOR $1 BILLION

LVMH is reportedly exploring a deal to sell Marc Jacobs, its long-standing American fashion brand, for around $1 billion.

While nothing is confirmed yet, multiple U.S. companies are said to be in talks, including Authentic Brands Group, Bluestar Alliance, and WHP Global.

Marc Jacobs has been part of the LVMH family since the late ’90s. Over the years, the brand has built a strong presence through both runway and retail, becoming known for its bold designs and cultural impact.

Its recent campaigns have featured names like Doja Cat, Alex Consani, and NBA star Shai Gilgeous–Alexander , keeping the label relevant and highly visible online.

The potential sale comes as LVMH continues to narrow its focus. The group has recently scaled back investments in smaller fashion houses and is concentrating more on high-performing giants like Louis Vuitton, Dior, and Tiffany & Co.

Selling Marc Jacobs could be part of that strategy. At the same time, it might open a new chapter for the brand under U.S.-based ownership.

Each of the interested buyers is known for reviving iconic names. Authentic owns Reebok and Juicy Couture. Bluestar picked up Scotch & Soda. WHP Global handles Toys “R” Us and Anne Klein.

For now, LVMH and Marc Jacobs haven’t made any public statements. But if a deal happens, it could reshape the future of one of America’s most recognisable fashion brands.