BEHIND THE STITCH: ALANI
June 21, 2024
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To celebrate the Super Falcons’ 10th WAFCON title, a new campaign has reimagined the team’s latest Nike kits through the eyes of Nigerian fans. The shoot highlights not just the players’ success, but the culture and community that surrounds women’s football in Nigeria.
Produced by LL&B and shot by photographer Eddehir, the campaign features everyday Nigerians styled in the new kits ,blending sportswear with local fashion, youth identity, and street culture. The visuals aim to show how football lives beyond the pitch, carried by the people who support it.
Styling was done by Nigerian Gothic, with hair by Yetunde Ewaola (Braid Archives) and makeup by Ade Daffodil. Casting focused on a fresh and diverse group of faces including Ashley Okoli and other creatives to reflect the next generation of Nigerians who connect with football in their own way.
Rather than centering the athletes, the campaign puts fans at the front showing how the Super Falcons’ legacy inspires self-expression, style, and national pride. It’s a reminder that sports kits are more than uniforms. They carry meaning, memory, and identity for the people wearing them.
The shoot has gained attention for its creative direction and clear message that football belongs to the people. And in moments like this, the fans wear the win too.
