BEHIND THE STITCH: ALANI
June 21, 2024
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To mark the release of Ayra Starr’s fiery new single “Hot Body”, Nigerian fashion brand JBOTTOMS dropped a special limited-edition bikini capsule backed by a beach party that brought serious heat.
The launch wasn’t a solo effort. JBOTTOMS partnered with Mavin Records, Beauty Hut Africa, and 818 Tequila to bring the Hot Body moment to life. From the official lookbook to the party visuals, the entire rollout captured the spirit of the song fun, confident, and unapologetically bold.
The capsule includes eye-catching bikinis in bright summer shades and flattering cuts, styled on a cast of “baddies” who embody the track’s energy.
To take things offline, Beauty Hut Africa hosted a beach party where guests showed up in full swimwear looks from the drop. With music, drinks from 818 Tequila, and plenty of hot bodies on display, the event turned into a live celebration of the single and the style it inspired.
The campaign stands out not just for its visuals, but for how it ties music, fashion, and culture together. JBOTTOMS continues to carve its lane in Nigeria’s fashion scene, and this drop proves the brand knows how to deliver a full experience and not just a product.
