BEHIND THE STITCH: ALANI
June 21, 2024
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Ralph Lauren has officially unveiled the Oak Bluffs Collection, a limited-edition capsule that pays tribute to Black heritage, HBCU pride, and the legacy of Oak Bluffs , a historically Black vacation community in Martha’s Vineyard.
The collection draws heavily from the cultural significance of this coastal haven and its deep ties to Black excellence, community, and tradition.
In collaboration with Morehouse and Spelman Colleges, two of the most iconic Historically Black Colleges and Universities (HBCUs), the collection blends Ralph Lauren’s classic Americana style with cultural storytelling. From sun-faded sweaters to traditional tailoring and collegiate-inspired silhouettes, each piece echoes the pride, unity, and timeless fashion associated with Black families and HBCU alumni.
Oak Bluffs holds a special place in Black American history. Once one of the few seaside destinations open to Black vacationers in the early 20th century, it evolved into a vibrant enclave of Black culture, family traditions, and generational pride.
This new Ralph Lauren campaign captures that energy in fashion and visuals, featuring an all-Black cast of models styled in preppy knits, linen suiting, berets, and straw hats ,reminiscent of 1920s–1950s leisurewear.
This isn’t Ralph Lauren’s first venture into HBCU collaboration. In 2022, the brand made history with its Morehouse and Spelman capsule, designed entirely by Black creatives and based on archival yearbooks. The Oak Bluffs Collection builds on that foundation, continuing the brand’s effort to honor untold Black stories through fashion.
The Polo Ralph Lauren Oak Bluffs Collection will be available starting July 24th via Ralph Lauren’s website and select flagship stores.
