PITH AFRICA CELEBRATES COMMUNITY & SPORTS WITH “BLACK PRIDE” JERSEY DROP

Pith Africa, the rising African streetwear brand, has launched its latest release: the black colorway jersey titled Black Pride. This new jersey drop celebrates community, brotherhood, and the vibrant spirit of youth football deeply rooted in Lagos culture. For this release, Pith Africa partnered with Dynamo FC, a local football team competing in the Iwaya League, based in Iwaya, Yaba, Lagos. Six key players from Dynamo FC collaborated with the brand to bring the Black Pride campaign to life, highlighting the authentic connection between streetwear and grassroots football, and emphasizing how physical expression and community ties come together both on and off the pitch.

The campaign explores themes of unity, shared identity, and communal support that drive young athletes and football lovers in Lagos. It captures how football is not just a sport but a powerful form of expression and cultural pride for the youth. In addition, Adidas Lagos supported the campaign by providing footwear and football accessories, blending style, performance, and local authenticity. The Adidas gear paired seamlessly with Pith Africa’s jersey, enhancing the players’ on-field presence and the overall aesthetic of the campaign.

The Black Pride jersey is now available for purchase on Pith Africa’s official website, giving football culture fans, streetwear enthusiasts, and supporters of Lagos-based talent the chance to own a piece that embodies community spirit and the energy of African youth football.