BEHIND THE STITCH: ALANI
June 21, 2024
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Matthew M. Williams has officially launched his namesake label, marking a fresh chapter after stepping down as creative director at Givenchy.
The new brand, titled simply Matthew M. Williams, aims to showcase a more personal and refined vision of modern luxury.
Known for his role at 1017 ALYX 9SM and his industrial, hardware driven style, Williams is now turning inward with this solo venture. The label strips back the theatrics of runway fashion in favor of functional, timeless pieces that reflect his core design values.
More details on the first collection, release dates, and pricing are expected soon. Fashion insiders are already speculating on a mix of direct-to-consumer drops and limited retail partnerships.
