OLAOLU SLAWN X CUSTOM ROLEX WATCH DROPS THIS AUGUST

Nigerian-British artist Olaolu Slawn once again challenges the traditional luxury norms, this time, he inscribes his street art onto one of the world’s most iconic watches: a custom Rolex Day‑Date featuring his signature clown motif. Slawn teased the piece in an Instagram video, hinting at an August 2025 release that’s already drawing global attention.

The timepiece features a peach-toned dial, vivid magenta accents, and a crisp gold case. Early social media posts from Corteiz founder Clint419 labeled it the “first in the world,” suggesting this is a one-off piece rather than a broad collaboration . Rolex has confirmed the watch is modified and not part of an official partnership . It follows last year’s limited run of ten customized Rolex Datejust 41mm pieces, which sold out almost instantly, including models owned by Stormzy and Lil Yachty. 

Slawn has built a reputation for irreverent artistry across platforms like painting Wembley, redesigning an F1 car, and collaborating with luxury fashion houses like Marni and Burberry. His custom Rolex watches continue this trajectory, offering wearable art that merges fine watchmaking with street sensibilities.

Though details on availability are scant, the August release window suggests it will land as a one-of-one collector’s piece. Given the hype, collectors are already speculating over its market value and cultural impact.