MARINE SERRE LAUNCHES “HEADS OR TAILS” CAMPAIGN WITH CINEMATIC FEMME FATALE TWIST

Marine Serre has unveiled a new campaign titled Heads or Tails, following her AW25 runway show at La Monnaie de Paris. The campaign opens with a short film called Morning in Paris, shot by Julia & Vincent and starring Dalton and Vincent Lacrocq. Set in a classic Haussmannian apartment at dawn, the visuals blend bourgeois elegance with a darker, subversive edge — a signature of Serre’s evolving aesthetic.

Known for her eco-futurist approach, Serre builds on the themes of duality, transformation, and femininity. In this campaign, the coin becomes a key symbol: minted with the moon on one side and Serre’s own profile on the other. It’s not about money, she says it’s about power, identity, and intention.

The styling is bold and cinematic. Leather catsuits, structured tailoring, give a nod to classic femme fatale figures like Irma Vep, while also drawing inspiration from David Lynch’s surreal world of Twin Peaks. The collection also debuts new accessories, including the Aurora bag and MS CRUSH heels.

Sustainability remains at the core of Serre’s work. Upcycled leather, antique coins, and repurposed watch parts are transformed into jewelry and garments that carry a story. Each look feels like a piece of wearable history.

With Heads or Tails, Marine Serre continues to push fashion forward not just through design, but through strong narrative and intent.